my last chapter...chapter 3.... :-)

CHAPTER 3: RESEARCH METHODOLOGY

 3.0 CHAPTER DESCRIPTION

This chapter contains the research methodology that will be used by the researcher in order to complete this study.  This chapter will explain in detail about the source of data and the formula that the researcher used in order to gain a result.

3.1 INTRODUCTION

This section, all method used to gain understanding and answers to the research objectives, and the research questions. The scope that will be discuss including the research design, sampling and data collection, the instruments used for the research, measurement and scaling, and the procedure in data Malaysia. The general concern of the study is to examine the most factors that can influence student’s satisfaction between lecturers’ motivation and service quality.

3.2 RESEARCH DESIGN

            For this case study, the researchers decided to apply quantitative method. In this method the researchers applied a survey research. A survey research is more appropriate to use because a lot of data and information from the chosen sample can be gathered by the researchers. Quantitative research methodology is more frequently used by academics in examining the consequences of an event which emphasized more than the size of the descriptive interpretation (Zamalia, 2011).

3.3 POPULATION AND SAMPLE

            The population for this case study is the undergraduate students from final semester who are studying in Faculty of Business Management, Uitm Shah Alam. The sample that has been selected for being the respondents is 98 undergraduate students were randomly selected to answer the questionnaires given. The totals of programs involved for this study were Economic, Finance, Operation Management, Marketing and Retail. The questionnaire was used to identify the objectives of this study where it would like to examine the factors that affect student’s satisfaction among undergraduate students in Faculty of Business Management, Uitm Shah Alam.

3.4 INSTRUMENTS

            The instruments used were questionnaires adopted and adapted from the survey done by Tang Swee Mei and Lim Kong Teong (2002). For this study, the use of questionnaire method includes many samples and it is a low cost method which led to comparisons that has resulted in more detailed and high degree of objectivity (Sackman, 1991). The administered instrument consists of three variables; motivation, quality service and students satisfaction and consist of five items each. The questionnaire completed were anonymous and did not contain any identifying data accept for the demographic profile.

3.5 DATA COLLECTION & DATA ANALYSIS

            In order to answer the research questions, the study has employed Statistic Package of Social Science (SPSS) version 20 Amos. The questionnaire consists of two sections. The first section consists of demographic profile which is: gender, year of study, and academic level. While the second section consists of likert scale score which starts with 1 as “Strongly Disagree”, 2 as “Disagree”, 3 as “Neutral”, 4 as “Agree”   and 5 as “Strongly Agree”. These scales then were converted into ordinal scored to be computed. By using SPSS, the data was analyzed through the means of a Pearson Correlation. This is due to its ability to convey the relation between two variables (Chua, 2010).

            The purpose for this study is to identify the level of satisfaction among undergraduate students in UITM Shah Alam. The specific objective of the study is to investigate the most factors that affect student’s satisfaction among undergraduate students in UITM Shah Alam.

3.6 METHODOLOGY

3.6.1 VARIABLE

3.6.1.1 DEPENDENT VARIABLE

The dependent variable is the variable of primary interest to this research.  The dependent variable in this study is student satisfaction in Uitm Shah Alam.  The dependent variable is student satisfaction.

3.6.1.2 INDEPENDENT VARIABLE

The independent variable is the one that influence the dependent variable in either a positive or a negative way.  Each unit increase, the effect is whether an increase or a decrease in the dependent variable.  The independent variables for student satisfaction are quality service and motivation.

3.7 DATA COLLECTION METHOD

Mostly, there are two types of data collection method which are primary and secondary data.  However, this study only focuses on primary data.  The primary data is the data that have been collected by interviewing and conducting questionnaire.  The primary data is used in this study to determine the factors that influence the student satisfaction either it good or not.  This primary data is relevant in this study because it provides a basis for comparison for the data that is collected by various sources besides its helps to improve the understanding of the problem.

3.7.1 PROCEDURE OF DATA ANALYSIS

The raw data is obtained from the primary data that had gone through preliminary preparation by analyzing using the Statistical Package for the Social Sciences (SPSS).  The researcher has gone through several data preparation to ensure the data gathered are reliable and related with the topic being studied.

3.7.2 REGRESSION ANALYSIS

3.7.2.1 MULTIPLE REGRESSION ANALYSIS

A multiple regression analysis is a statistical model which used to predict the variable in the dependent variable by regressing two or more independent variable.  It is a statistical model that will evaluate and analyze the relationship between the dependent variable and two or more independent variable.

3.7.2.2 DATA AND SOURCES

In this project, the usage of primary data was very effective due to the availability of the data as compared to the secondary data.  All the data was collected by conducting a questionnaire.